With the call of the great outdoors sounding loudly in my ears -- the sun is shining as I write and it's a perfect drying day - I thought that this week I would do a series of summer shorts: quick thoughts and ideas to stimulate your creativity. Here is the first...
AUTHENTICITY
Successful writing, writing that is powerful and convincing, comes from the heart. Write with as much emotion as you can muster about something you care passionately about -- it could be a political polemic, issue-driven, or it could be about an experience which had a profound effect on you; in a sense, the subject is incidental to the urgency with which you write about it. The important thing is to communicate with utter conviction, as this will give authenticity to your voice and help you engage more directly with your reader.
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